5 Best Practices for Digital Marketers in 2012
article by Jonathan Gardner via Mashable, January 4, 2011 “Jonathan Gardner is director of communications at ad company Vibrant Media. He has spent nearly two decades as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world. The egg nog’s been drunk, the [...]
8 Ways Digital Will Improve B2B Sales in 2012
Article by Guy Nirpaz via Mashable, on Dec. 29, 2011 “Guy Nirpaz is the CEO and co-founder of Totango, which analyzes user actions on SaaS applications, providing sales teams invaluable information in qualifying prospects and prioritizing people to contact who are most likely to buy or renew. How B2B products and services are purchased and [...]
Facebook Tips: It’s Not Just Business, It’s Personal!
As social networking enables us to live vicariously through our friends and family members, or even strangers, we’re learning to integrate real life with our virtual life like never before! It’s as if the interwebs have knitted a quilt with every important and mundane bit of info and hung it out to dry for the [...]
How to use Twitter for Business: 10 Steps to Getting Started
1. Set up your account: fill out the short profile, add your website, add a picture. Choose a good photo, a nice head shot of you or a professional business logo. Accounts with really bad logos are often treated as spam, so choose carefully. Then personalize it, choose colors matching your company’s logo or something [...]