Portfolio: Print & Advertising
Career Opportunity: NOW HIRING Experienced, Tech-Savvy Sales Superstar!
NOW HIRING Tech-Savvy Sales Representatives to join our exciting team! Read below for details: Who We Are Spectra Marketing Solutions is a technology-based, multimedia marketing agency serving the Tampa Bay area since 2009. We offer business clients the convenience of one stop for all their marketing needs. We are a family-owned company. We create cutting-edge, [...]
5 Best Practices for Digital Marketers in 2012
article by Jonathan Gardner via Mashable, January 4, 2011 “Jonathan Gardner is director of communications at ad company Vibrant Media. He has spent nearly two decades as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world. The egg nog’s been drunk, the [...]
8 Ways Digital Will Improve B2B Sales in 2012
Article by Guy Nirpaz via Mashable, on Dec. 29, 2011 “Guy Nirpaz is the CEO and co-founder of Totango, which analyzes user actions on SaaS applications, providing sales teams invaluable information in qualifying prospects and prioritizing people to contact who are most likely to buy or renew. How B2B products and services are purchased and [...]
Facebook Tips: It’s Not Just Business, It’s Personal!
As social networking enables us to live vicariously through our friends and family members, or even strangers, we’re learning to integrate real life with our virtual life like never before! It’s as if the interwebs have knitted a quilt with every important and mundane bit of info and hung it out to dry for the [...]
How to use Twitter for Business: 10 Steps to Getting Started
1. Set up your account: fill out the short profile, add your website, add a picture. Choose a good photo, a nice head shot of you or a professional business logo. Accounts with really bad logos are often treated as spam, so choose carefully. Then personalize it, choose colors matching your company’s logo or something [...]
Facebook Tips: It’s Not Just Business, It’s Personal!
Whether you use your facebook for business or personal use, it doesn’t matter. When people do business with you, they’re doing business with you. It is personal. And unfortunately, many professionals ranging from teachers to politicians to beauty queens and everything in between are learning this the hard way.
Spectra Marketing Solutions Interview
Why does your work stand out from others who do what you do? We believe that each business, band, or blog should stand apart from the rest. All of our designs are 100% custom so that our clients can stand out in a competitive Internet marketing age. Our graphic design team is technologically advanced and [...]
How Travelers Could Lose in American’s Web Ticket War
by Kayla Webley An ongoing battle between American Airlines and online travel agents Orbitz and Expedia has played out for weeks with more fervor, unlikely alliances and backstabbing than the last season of The Apprentice. When American and Orbitz failed to reach terms on a new distribution agreement, the airline ordered its schedule dropped from [...]
How Shoppers with Smartphones are Transforming Retail
As technology continues to advance us to having instant access to almost anything, retailers are facing a host of issues with repercussions that could change how retailing is done. Thanks to such technologies as search engines, product rating sites and mobile devices, today’s consumers are in a far better position to assess the value of [...]