Spectra Marketing Solutions is perhaps most known for creating cutting-edge, eye-catching graphics that demand instant attention and leave a lasting impression. Every design is custom. We light up your business for the world to see.
First Impressions are Everything.
There is something to be said for cutting-edge, custom graphic designs. We’ve all seen bland, outdated websites that are boring, unorganized, and cluttered with useless blinking graphics and harsh solid colors that don’t even match the company’s logo. These websites often give off one first impression: “Click away, fast!” In contrast, Spectra aims to provide such beautiful, clean, functional designs that the first impression is, “Wow.” First impressions are everything; and on the web, this holds true more than ever. In those first few seconds that potential customers visit your website, they are able to form an opinion of your business without ever stepping foot inside:
Are you professional? Are you experienced? Do people trust your brand? Can you provide them with enough information to answer questions they may have?
(Many people do online research outside of normal business hours. When you’re not able to pick up the phone, your website is the most important go-to source for anything they need to know.) While some of these questions are aimed toward the website’s content, keep in mind that it’s the smart graphical presentation that will determine whether your potential customers will stay on your website long enough to read more. Do you take pride in your business image?
Ultimately, they answer one question: Are you worth their time and money?
Spectra Marketing Solutions will create custom graphic designs for your website, your social networks, and offer you complimentary, custom business cards with any website purchase. We can design and print any materials you need from banners and trade show materials, to brochures, to catalog and magazine layouts, and everything in between! We believe that your business image is important. In creating such an image, uniformity is key. Whether it’s your storefront, your website, your social networks, business cards, or other marketing materials, it’s important to share the same message across the board. One image. One brand. One message. One amazing marketing strategy that will showcase your business in a positive light and leave a lasting impression.
Customization, Your Way:
Anyone can use stock photos and templates. The question is, do you want to look like everyone else, or do you want to stand out among the competition? Take a look at our website. Watch our slides. Click through the pages and the features. Notice that each and every graphic is created in such a way that it is unique only to our business. Our logo is integrated throughout every design. This is how we create custom, professional designs for our clients. We want to showcase YOU, and YOUR business in a way unlike anyone else. We want you to feel proud of your own, unique professional image. We want your customers to compliment you and admire your brand image enough to do business with you. Together, we can accomplish just that. We work with you each step of the way, combining your input with our industry knowledge, experience, and talent in order to create smart designs that work for you and your customers. This means you have a say in your designs. While some companies will give you 2-3 options and tell you to choose one, we are happy to revise and revisit each option until you are completely satisfied. We offer true high-quality designing at it’s finest.
New and Improved: Don’t get left behind!
Technology is constantly evolving and so is the marketing industry. This means your customers are, and so should your business. Spectra utilizes the latest technology to create the most up-to-date graphic designs and branding for our clients. Just like a woman will update her hair and appearance, so must a business make sure their image is current. Many companies jumped onto the Internet bandwagon, landing among the first websites of the 90′s. These same companies seem to have been left behind with websites that were not updated since. Or maybe you created a do-it-yourself logo with one of those clip-art computer programs in the early 2000′s. It now looks like your son or daughter’s 4th grade computer project. We update our own business image each year because it’s important for us to stay updated with the latest trends and marketing methods. Did you know that flash-based websites with long intros are a way of the past? Now with more people than ever accessing websites via mobile devices, it’s important that designs are able to fit several screen sizes from small cell phone screens to large web-enabled televisions. Most mobile devices can’t even display flash. We want you to be seen. We want you to be noticed. We don’t want you to get left behind in an ever-changing, constant-evolving world. Trust Spectra to take you to the next level with our cutting-edge graphic designs and marketing methods. Your success is our success!
The Design Process:
Our design process begins with a complimentary marketing consultation where we learn about your business. We will establish the scope of the project, assess your overall marketing goals, determine the target demographic of who we should reach, and gather any input and ideas you may have regarding your business image and how you’d like it portrayed. We will assist you with the development of a marketing strategy while sharing insight of successful marketing strategies and industry secrets. We then find a way to fit it all comfortably into your budget. We’ll provide you with a project outline and timeline; and if you like, we’ll update you along the way with sneak peeks (screen shot previews) of your project through various steps up until completion. This allows you to voice your input, inform us of any changes, and, most importantly, get excited for what is to come!
Your successful future awaits you at the fingertips of Spectra’s talented design team. Contact us today to get started!