Spectra’s mobile marketing campaigns include a variety of services like SMS marketing, custom QR codes, mobile-friendly websites, and coming in the very near future: app development for iPhone, Android, or Blackberry or Windows mobile devices!
Is mobile marketing really necessary?
Where’s your cell phone? Chances are it’s probably right next to you. If you’re like most people, you’re probably well aware of the many uses of a mobile phone. Ten years ago, a cell phone was used mostly for making and receiving calls. Remember those Verizon commercials, “Can you hear me now?” What used to be all about finding the best cell reception is now a whole, new world! People don’t just use their phones for talking. Phones have become a lifeline and gateway to everything, connecting a person with all that he or she can be connected to and syncing their lives with life on the other side (of the web). There are many important features that today’s mobile users wouldn’t be caught without: texting, receiving e-mails, mobile web browser, and phone apps-just to name a few. People use their phones to talk, but also to surf the web, take photos, send and receive messages and photos, connect with friends via social media, live video chat, check-in to share their locations with friends and family, capture data, learn about a new product or service, play games against friends, and more!
E-mail Marketing is Dying.
E-mail marketing is starting to become obsolete. Just as bulk mail is considered “junk” and discarded unread, unwanted e-mail messages are considered “spam” and deleted, also unread. Some people don’t check their e-mails as often as they check their social networks. Still others even create “junk” e-mail addresses, which are functioning e-mail addresses that they never check. These e-mail addresses are used to sign up for information or gain access to a site, while filing out contests and survey forms, etc. The purpose? To keep all the unwanted e-mails from cluttering up their inbox–the one they actually read. What does all of this mean to you? Well, simple. Mobile marketing is replacing e-mail marketing because of user interactivity. People will open every text message they receive, unlike their e-mails. They’ll scan your QR code for more info, or to remind themselves to look it up at a later time. They’ll check-in to your business. They’ll use your apps. Mobile marketing is the next step. It’s already begun, and Spectra’s team will guide you through the process.
Contact us today if you’re ready to take that next step and connect with mobile users in the way that gets noticed!